Google Analytics 4 is a game-changer for business owners. And if you don’t know how, then this article is for you.
Google Analytics 4 is a new way of tracking data for your business. It’s designed to work with all the latest web technologies, including Google Tag Manager and Google Data Studio. It’s built on a new data model that gives you more insights into how people interact with your website or app.
There are two key things that make GA4 different from Universal Analytics:
1) The data model is based on events instead of pageviews. This means that you can track any form of interaction that happens on your website or app, not just pageviews.
2) GA4 is built on a new data model that gives you insights into how people interact with your website or app in addition to what channels are working and what aren’t.
GA4 uses machine learning to automatically surface insights that you might not be able to find on your own. For example, GA4 can tell you which channels are driving the most conversions, or which products are being viewed the most.
If you’re a business owner, then GA4 is made for you! It’s designed to give you much more insights into how people interact than it did in the previous version of Universal Analytics.
With conversion insights in the new GA4, you can see which marketing channels are driving the most conversions, or which products are being viewed the most. This information can be extremely valuable when it comes to making decisions about your marketing strategy.
Another key difference is that GA4 uses a different data model than Universal Analytics. The event-based data model gives you more flexibility in how you track interactions on your website or app.
This means that you’re not limited to tracking page views anymore. You can now track any interaction that happens on your website or app, including clicks, form submissions, and button presses.
This flexibility opens up a whole world of possibilities for businesses who want to get more insights into
GA4 provides more in-depth insights about how users are interacting with your site, what devices they’re using, and how to improve their experience. Additionally, you can now measure the impact of marketing campaigns on website traffic as well and not just revenue. If you’re not using GA4, you’re missing out on valuable data that could help you grow your business.
As a business owner, it’s important to stay up-to-date on the latest changes in Google Analytics.
How Google Analytics 4 Can Help You Grow Your Business
1. What is Google Analytics 4 and what new features does it offer?
2. How can GA4 help you get more insights into your website traffic and revenue?
1. Google Analytics 4 is a new way of tracking data for your business. It’s designed with a new insight-driven model that makes it easier for you to get in-depth channel and campaign-specific information.
2. GA4 is built on a new data model that gives you not just insights into how people interact with your website or app but also what channels are working and what aren’t. This is possible because GA4 uses machine learning to automatically surface insights that you might not be able to find on your own.
The benefits of using GA4 over Universal Analytics are:
– GA4 provides more in-depth insights about how users are interacting with your site, what devices they’re using, and how to improve their experience.
– With GA4, you can now measure the impact of marketing campaigns on website traffic as well and not just revenue.
– The event-based data model gives you more flexibility in how you track interactions on your website or app. This means that you’re not limited to tracking page views anymore. You can now track any interaction that happens on your website or app, including clicks, form submissions, and button presses.
As Universal Analytics begins its sunset this July, it’s important for you to make sure that your business is prepared for the change. GA4 offers many benefits that businesses can take advantage of, so don’t wait to make the switch!
To start using Google Analytics 4 in place of Universal Analytics, we recommend you complete the relevant next steps as listed below:
1. Migrate your account to GA4
2. Set up a new property in GA4
3. Configure data collection for your website or app
4. Install the GA4 tag on your website or app
5. Create and configure events for tracking
6. Use the GA4 Reporting API to access your data
7. Migrate any customizations or integrations you have set up in Universal Analytics
8. Train your team on the new features and changes in GA4
9. Monitor your data closely to ensure everything is working as expected
If you’re not sure where to start, our team at NetElixir can help. We’re experts in Google Analytics and can help you make the most of GA4 for your business. Contact us today to learn more!