Google AdWords is helping millions of advertisers worldwide promote their products and services online to appeal to audiences that are most likely to convert. But recently, Google has made some innovations based on performance trends they’ve identified from businesses throughout the world. Between Google Marketing Next 2017, recent innovations to ECPC and the introduction of the AdWords IF Functionality, Google is creating a space where more and more business can promote their products and services online, and draw actionable insights about how they should maneuver in the future from more transparent data results. Check out the below infographic to learn more about those innovations so you can boost your Google AdWords revenue and get the results you’ve been waiting for.
SOURCES
http://googleadsdeveloper.blogspot.in/2017/05/adwords-improvements-for-enhanced-cpc.html
https://support.google.com/adwords/answer/7207341