We’ve talked endlessly about the importance of optimizing your AdWords account, and while there are many ways to optimize your ad-campaigns, it’s crucially important for you to understand how to create more efficient ad-campaigns for small businesses, if you are in fact a small business. So here are 5 PPC tips to help you experience more AdWords success and generate the results you desire.
TRACK YOUR CAMPAIGNS ON THE REGULAR
By far the most important element of your PPC strategy as a small business is to track your data regularly. In order to identify relevant performance trends which could provide you with insight into how to optimize your accounts, you must begin checking the progress of your current ads. So look at position, clicks, CTR, spend etc., to understand how your strategy needs to be changed so you can carve out a path as you move forward in PPC. It will be well worth the effort as you watch your results skyrocket because of the assessments you’ve made while your ad campaigns were running. So begin as soon as you can!
CREATE A STRATEGY
After you have identified trends that are working for your business, begin creating a strategy. Think about the information you’ve already collected and begin implementing them into a workable strategy by looking at the tabs of the AdWords interface: Daily Budget, Network, Time of Day, Day of Week, Region, Sitelinks etc. You may need to work with several of these tabs to properly develop an effective ad campaign based on the performance trends you’ve identified. And in developing a solid strategy, you’re in a better position to test these ad-campaigns and prove what features are working best for your small business overall. So start strategy building!
USE KEYWORD MODIFIERS
Keyword modifiers are a huge element of enhancing your PPC strategy. Why? Because they give you more control over which search queries will trigger your ads. And with target audiences being more specific for small businesses, making use of modifiers is a great start to optimizing your current strategy. Broad Match Modifiers, Phrase Match, and Covariants are all features that you should utilize as you move forward so you can gain more control over the browsers visiting your websites so you can essentially increase your conversions.
GET INFORMATION FROM VALID SOURCES
As you begin to analyze your data and make changes to your AdWords account, you are going to have questions. How to operate the dashboard? How to implement keyword modifiers? How to customize campaigns? The concerns are endless, but there are valid sources out there which can provide you with the insight you need to make intelligent decisions about your strategy. Google Support Help and Search Engine Land are just a few of them.
TEST AND ASSESS
There is no better way of truly understanding what is best for your small business than testing out the features you speculate are significant drivers of your AdWords success. Once you have based a strategy around these assessments, you can test your campaigns to measure their effectiveness. And then you can begin officially using those campaigns which have brought you proven success to experience even more growth in the future. Always test and assess!
So here it is! 5 PPC tips for your small business. It is important that all these tips are equally considered as they all play a unique role in giving you solid AdWords results. But we cannot stress enough how important analyzing your current data is to succeeding with Google AdWords. Therein lies the answers to what is and isn’t appealing to your target audiences, and you simply cannot develop a workable strategy which you can test and assess your predictions without this source data. You can check out our AdWords Grader for a better understanding of where your account needs to be optimized by clicking below.