Have you started with paid search and are struggling to hit your stride? Feeling like you are just wasting money? Here’s how you can manage your Paid Search Portfolio and get your campaigns on the track for success.
When it comes to managing your paid search campaigns, there are a few key things you need to keep in mind. First and foremost, you should always be testing new ads, landing pages, and keywords to see what works best for your campaign. Additionally, make sure you’re tracking your conversions and adjusting your bids accordingly. By following these tips, you’ll be able to improve your paid search results and boost your ROI.
As you begin creating new ads or testing different keywords, try not to make any major changes all at once. This can result in a lot of confusion, as it’s hard to tell which factors are actually having an impact on the performance of your campaign. Every change made to an ad group or a campaign can have a ripple effect that affects the success of other optimizations you make in the future.
Instead, focus on making small changes and then monitoring the results closely. This way, you’ll be able to see which changes are having a positive impact and which ones aren’t doing anything at all.
Another important thing to keep in mind is that paid search is all about conversions. If you’re not tracking your conversions, you won’t be able to bid effectively or measure the success of your campaigns. Make sure you’re always tracking conversions, so you can adjust your bids accordingly. When it comes to troubleshooting your campaigns, this is one of the most important metrics to consider.
While managing other paid channels alongside paid search, such as paid social media or display ads, what can be challenging is knowing where to invest and towards what objectives. Paid search is a great way to drive quality traffic and conversions to your website, but it can be difficult to know how much to spend and where to focus your efforts.
A good way to start is by setting a budget for each channel and then experimenting with different placements, ads, and keywords. Once you find what works well, you can increase your budget and scale up your campaigns.
On the other hand, paid social media will be more effective for branding campaigns or reaching a wider audience. Having a social media campaign can work wonders with audience and brand discovery. By experimenting with these channels, you can find what works best for your business and get the most out of your paid advertising efforts.
Whether you’re just starting out with paid search or managing multiple channels alongside it, it’s important to stay focused on results and track your progress over time. With the right strategies, tools, and insights, you’ll be well on your way to success in no time!
Overall, managing your paid search portfolio takes time and effort, but with the right approach, you can see great results from your campaigns. So don’t give up – keep testing different tactics and tweaking your bids to find what works best for you!
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