You have probably heard of Performance Max campaigns or PMax campaigns. PMax campaigns are a type of ad campaign that is designed to help you get the most out of your advertising spend by maximizing your ad performance. Performance Max is a new goal-based campaign type in Google Ads that uses machine learning to get your
Adapting To A Cookie-less Future
An immediate impact of a future without cookies will be seen in the size of most third-party audiences (audiences whose data is collected solely through third-party cookies). A recent study by The 614 Group found that 88% of all third-party audience data will disappear within two years without cookies. This loss in data will have
Automating direct-to-consumer marketing: how to get started
Automating your marketing process can save you time and money while still reaching your target audience. You can get started with automated marketing by creating a customer profile, setting up triggers, and designing your marketing campaign. Direct-to-consumer brands have the opportunity to engage, well, directly with their audience. This not only saves on marketing costs but lets