As mentioned previously, the recent changes to Google AdWords, along with the changes proposed at the Google Marketing Next 2017 Conference, have already helped businesses increase their AdWords sales and decrease time spent on ad-campaign management. And with the recent innovations just made to the Google Display Network (GDN)—such as the five-fold increase in AMP
(CASE STUDY) LXRGuide Raises Painful Pleasures’ R/C to 23.9%
CHALLENGE: Painful Pleasures is an online store offering quality products such as body jewelry, tattoo supplies, piercing supplies, studio management software, medical supplies, and alternative apparel among many other products. Melissa Gagnier-Solis, the COO of Painful Pleasures, was aiming to drive store purchases and increase the company’s ROI (return on investment). She felt the company’s current
5 Common Mistakes to Avoid In Google AdWords
We’ve mentioned countlessly the many changes currently underway since the Google Marketing Next 2017 Conference, along with many changes Google has recently made in an attempt to give marketers more control over their paid-search. However, with so many features available to marketers, it can be difficult for businesses to determine which features—or combination of features—can