You’ve probably heard the term “Quality Score” thrown around a lot in regards to your paid search, but do you really know what it means? According to Google, Quality Score refers to the “estimate of the quality of your ads, keywords, and landing pages” which is rated on a scale of one to 10 and assigned
2017 Holiday Season: The Most Shopping Days Since 2012
This year there are 30 days in between Black Friday and Christmas, making 2017 the longest holiday shopping period since 2012 when there were 31 days. We want to help you make the most of this time, so we’ve created a free Search Marketing Holiday Calendar! In our holiday calendar, we show you how specific