Automating your marketing process can save you time and money while still reaching your target audience. You can get started with automated marketing by creating a customer profile, setting up triggers, and designing your marketing campaign. Direct-to-consumer brands have the opportunity to engage, well, directly with their audience.
This not only saves on marketing costs but lets you get your message out there without worrying about whether or not some other entity will properly communicate it. You have the chance to build a one-on-one relationship with your customers from the start and automated marketing can help you do just that.
When you create a customer profile, you’ll need to include basic information such as their name, contact information, and demographics. This will help you segment your audience so you can send them targeted content. You can also use this information to create a lookalike audience on social media using the similarity percentage on Facebook to expand your targeting. While social media marketing isn’t limited to DTC businesses, it can be highly effective in driving top-of-funnel activity, awareness of your products, and getting audiences to engage with your brand.
Next, you’ll need to set up triggers. Triggers are events that cause your marketing campaign to start. For example, if someone subscribes to your email list, you might trigger an automated welcome email campaign. You can also use triggers to send birthday or holiday messages, announcements about new products or sales, and more. Likewise, you might trigger an automated remarketing campaign if someone visits your website.
Finally, you’ll need to design your marketing campaign. Your campaign should include a mix of content types such as blog posts, images, videos, and more. You’ll also need to decide how often you want to send out your automated marketing messages. Once you’ve designed your campaign, you can set it up and let it run on autopilot.
Email marketing is not the only place that has scope for automation. Even your paid search advertising campaigns can be automated, using martech software like LXRGuide. With LXRGuide, adopting martech for advertising your business has never been easier. An automated Google Ads campaign management tool, LXRGuide, makes it easy for you to create, manage and optimize your online advertising campaigns, so you can focus on running your business. You can create new ads when needed and have them reviewed by experts so that they stand out from the crowd when potential customers search for information online. You will have relevant ads in front of your target audience every time they use Google’s search engine to find a product or service similar to what you offer.
Are you a brand or a business owner that can benefit from adopting martech for advertising? Contact us today for a free consultation on LXRGuide and our other services.
What are you waiting for? Get started with automated marketing today!