In 2016, search ads have generated 50% of digital revenue, with mobile-search ad revenue as the driver of overall growth. With this reality, it’s clear that mobile search queries are on the rise, and that mobile-friendly PPC ads should be a main focus of your digital marketing strategy. Sounds easy enough. Right? But really, to
Industry Insights
How to Use Cross-Service Remarketing for More Promising Prospects
As the digital landscape becomes more complex, it’s becoming more & more important to stay ‘on top’ in your industry. Whether you are a cosmetics retailer or an online coffee distributer, you must be the #1 product in the minds of your customers to thrive. That is why top notch marketers are nearly 35 times
What Is the Adwords IF Functionality and How Can You Use It?
Utilizing different AdWords features can & often does yield to greater results for those who choose to use them. We spoke about the role of Dynamic Search Ads (DSA’s) in generating paid-search revenue, as well as the positive impact of keyword modifiers on SEO. Not to mention the recent innovation to the ‘store visits’ feature which has