Innovations in Google AdWords have greatly improved the success of advertisers’ PPC ads. One such innovation has been the ‘store visits’ feature which was first introduced by Google two years ago. Since it’s start, the feature has allowed advertisers to identify which ‘paid-ads’ generate the most visits to their businesses, and has tracked over 4
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Bing vs Google AdWords: Choosing the Best Search Engine for Your PPC Ads
PPC ads are undoubtedly effective way in driving traffic to your website. We’ve discussed the countless ways services like AdWords can engage the interests of your target audiences, and draw in more promising prospects to your site. But like any strategy, all parts must work in order for results to be present. It’s similar with
How to Use Dynamic Search Ads for Better AdWords Results
A crucial part of generating AdWords results is understanding how to use the tool. We’ve spoken about the various ways of doing this, especially as it relates to landing pages and keyword modifiers. However, the importance of Dynamic Search Ads cannot be dismissed as you search for effective AdWords tactics because these ads have generated