We cannot stress enough the importance of both paid search and organic search in your digital marketing strategy. As we’ve mentioned previously, SEO is instrumental in generating revenue, as it is a low cost investment, with a high rate of return if tactics are chosen carefully and in accordance with your specific goals. Organic search can be
Paid Search Tips
How You Should Modify Your Marketing Strategy Based on Google Marketing Next 2017
This year, we have witnessed some significant digital marketing trends which have generated success for small and large businesses alike throughout the globe. Based on those successes, Google has released innovations at the Google Marketing Next 2017 conference to provide advertisers with even more actionable insights into how they can continue to succeed in the
Is Ads Data Hub a Practical Solution for Mobile Users Looking for Actionable Insights?
Mobile search queries are certainly on the rise, with over 15 billion searches in Google alone this last December, so there remains the challenge of modifying many common tools so that more actionable insights can be drawn on mobile phones. Yes, such insights are drawn from commonly known platforms such as Google Analytics and Google