If you are having difficulty directing relevant traffic to your website, you may want to work on optimizing your Google AdWords campaign. Google AdWords is great for small businesses, but it can become costly if you don’t have the right balance of cost vs. ROI. Here we share 5 simple steps for AdWords optimization.
Paid Search Tips
Establishing AdWords Benchmarks and Goals for Small Businesses
Before starting AdWords advertising, there are metrics that a small business owner must know. The best AdWords strategy is the one that is most likely to achieve the net return the business needs, not just drive profitable sales. To drive traffic from paid search profitability – you need to identify these key metrics and benchmarks
How to Use AdWords Attribution Models
If you are unclear about which of your marketing tactics are working, you may want to take a closer look at AdWords attribution models. The recently released Attribution Model can give the right amount of credit to each ad, click, or keyword. The following models are available: last click, first click, linear, time-decay, position based,