Online shopping is a booming industry. With so many people turning to the internet in order to find the best deals on everything from electronics to clothes and makeup, you might be wondering how you can get your business in front of these customers. One way would be through online ads campaigns that are tailored for shoppers looking for discounts or offers on products they want. Online ad campaigns will cost money but if done right, they will serve as excellent marketing tools that can make all the difference when it comes to boosting sales numbers.
When it comes to online shopping, the best way your customer wants to save money is by finding the best deals. And the best way to promote your best deals is by using shopping ads campaigns. In this article, we will show you how to create profitable shopping ads campaigns that will help you increase your online orders.
1. Create Google Merchant Center account
If you want to create a profitable shopping ads campaign, you first need to set up a Google Merchant Center account. You need to use the Merchant Center to upload your product data so that it can be used in your ads.
In order to create a Google Merchant Center account, you will need to have a Google account. Once you have a Google account, go to the Merchant Center website and click on the “Sign In” button. Then, enter your email address and password and click on the “Sign In” button.
2. Connect your ecommerce product feed with Google Merchant Center
Once you have created a Google Merchant Center account, you need to connect your ecommerce product feed with the Merchant Center.
LXRGuide can assist you in connecting your Shopify, WooCommerce, or BigCommerce ecommerce store to your Google Merchant Center account. LXRGuide can automate the retrieval of product information and format it to comply with Google Merchant Center’s standards.
Once you have connected your ecommerce product feed with the Merchant Center, you will need to verify your website. To do this, click on the “Verify Website” button.
3. Create Shopping campaign in Google Ads interface
Now that you have set up your Google Merchant Center account and connected your ecommerce product feed, you are ready to create your Shopping campaign in the Google Ads interface.
a. Go to the Google Ads interface and click on the “Campaigns” tab.
b. Click on the “Create Campaign” button and select the “Shopping” campaign type.
c. Enter a name for your campaign and select your country and language.
d. Select the “Continue” button.
e. On the next screen, you will need to select a goal for your campaign. You can either select the “Generate Sales” or “Brand Awareness”
You will need to go through a few more steps to get your shopping ads campaign up and running. Alternatively, you may use LXRGuide to automate the shopping ad campaign creation in just one click. An effective shopping ads campaign is automatically generated by LXRGuide.
4. Follow a pyramid structure to create shopping campaign
When creating a shopping ads campaign, it is important to follow a pyramid structure. This will ensure that your campaign is effective and that you are targeting the right customers.
The pyramid structure for a shopping ads campaign is as follows:
Campaigns > Product Groups > Product Category > Product SKU
5. Manage product group bids manually or using automated bidding strategy
When it comes to managing bids for your product groups, you have two options: manual bidding or automated bidding.
Manual bidding is when you set the bid amount for each product group manually. This can be time-consuming but it gives you more control over how your ads are performing.
Automated bidding is when you let Google Ads determine the bid amount for each product group. This is a more hands-off approach but it can be less effective than manual bidding.
The third alternative is LXRGuide, which utilizes the manual bidding approach but a unique proprietary algorithm to compute the actual adjustments. LXRGuide bidding recommendations are made weekly and can be implemented with only one click.
6. Promote your store with Merchant Promotion
Merchant Promotions are a great way to increase your online orders. With Merchant Promotions, you can display offers or discounts with your shopping ads. This can be a great way to increase traffic to your store and increase sales.
To create a Merchant Promotion, you will need to create a promotion code. This is a code that your customers can use to get the discount or offer.
Once you have created the promotion code, you will need to add it to your shopping ads campaign. To do this, go to the “Campaigns” tab and click on the “Settings” button. Select the “Merchant Promotions” tab and enter the promotion code.
7. Measure your shopping ads campaign performance
It is important to measure the performance of your shopping ads campaign so that you can make changes and improve your results. There are a few different ways to measure the performance of your campaign:
– Conversion rate: This is the percentage of people who click on your ad and then convert, or buy something from your store. You can measure this using the “Conversions” column in the “Campaigns” tab.
– Click-through rate (CTR): This is the percentage of people who see your ad and then click on it. You can measure this using the “CTR” column in the “Campaigns” tab.
– Cost per conversion: This is the amount you have spent on your campaign divided by the number of conversions. You can measure this using the “Cost/Conversion” column in the “Campaigns” tab.
These are just a few of the ways you can measure the performance of your shopping ads campaign. LXRGuide can provide a detailed report on your shopping ads campaign performance. This report includes all of the data mentioned above and more.
Creating profitable shopping ads campaigns is important for any business. In this article, we have shown you how to create such a campaign and what factors to consider. We have also discussed the different ways you can measure the performance of your campaign. By following these tips, you can create a successful shopping ads campaign that will increase your online orders.
Thank you for reading! If you have any questions, please feel free to contact us at support@LXRGuide.com.