When it comes to Paid Search, you want to make sure that you’re using the right tools to maximize your results. By using CTAs and extensions, you can improve your click-through rate and get more conversions. Learn more about how to use these tools effectively in this article.
CTR (click-through rate) is an important metric to track for all. It is the percentage of people who click on your ad after seeing it. It’s one of the most important metrics to track because it shows how well your ad is performing. If your CTR is low, that means you’re not getting as many clicks as you could be, and you may need to make some changes to your ad. CTR can vary across industries and ad types. The global average CTR for all ad formats is 1.91%.
Using extensions and call-to-actions can be a great way to improve your paid search results and boost your CTR, so be sure to test different options and find what works best for your campaign.
Call-to-actions (CTAs) are short phrases or words that encourage the reader to take a specific action, such as “click here” or “learn more.” Adding CTAs to your ad can be a great way to improve your CTR and get more conversions. Extensions are special features that you can add to your ad, and they can include things like your phone number, address, or even links.
There are a few tips you can follow to help improve your CTR with CTAs. Some of these tips include:
1. Make sure your CTAs are clear and easy to understand.
What is the objective of your ad? Is it to send people to your website, get them to watch a video, or download an e-book?
2. Use strong verbs that encourage readers to take action.
Some examples include “Click here to learn more”, “Download our free guide”, Read our blog post”, “Get the ebook”, “Check out our website”, “Watch the video”, “Sign up for our newsletter”, “Attend our webinar”, “shop now” and “Register today.”
3. Test different CTA’s to see what works best for your campaign.
Does “learn more” resonate with your audience more than “sign up?” Try different variations and see what gets the best results.
4. Make sure your CTA’s are visible and stand out from the rest of the ad.
Most ad platforms have a dedicated component of the ad that highlights the CTA. Use this to draw your audience’s attention to the CTA.
5. Use action-oriented language in your CTAs to encourage the reader to take action.
Your CTR should be short and crisp while calling out the action that you’d like them to take once they view your ad.
By following these tips, you can improve your CTR and get more conversions. So be sure to test different CTA’s and find what works best for your campaign. Thanks for reading!