As artificial intelligence becomes more sophisticated, it is starting to play a bigger role in marketing. Businesses are using AI to target customers more effectively and to learn more about their customers’ likes and dislikes. AI can also help businesses determine which marketing strategies are working best and adjust their campaigns accordingly.
With so much potential, it’s no wonder that AI is becoming an increasingly important part of the marketing mix. As AI continues to evolve, we can expect even more amazing things from it in the world of marketing.
How has the digital marketing scene changed in the context of AI?
In the past, businesses would use marketing strategies such as print ads, TV commercials, and direct mail to reach their target audiences. However, these days, most people get their information online. This means that businesses need to change their marketing strategies to focus on digital channels such as social media, search engines, and email.
Digital marketing is now one of the most important ways for businesses to reach their customers. And, with the help of AI, businesses can make their digital marketing campaigns even more effective. Here are a few ways AI can help:
1) Personalized Recommendations
One of the benefits of AI is that it can help businesses provide personalized recommendations to their customers. For example, if you’re a customer of Amazon, you’ve probably noticed that the products recommended to you are based on your previous purchases and searches. This is because Amazon is using AI to personalize your shopping experience.
Other businesses are also using AI to personalize their customers’ experiences. Netflix, for example, uses AI to recommend TV shows and movies that you might like based on your watching history. Spotify uses AI to create custom playlists for its users. And, Facebook uses AI to show you relevant ads, content, and automated ad placement.
2) Improved Customer Segmentation
Customer segmentation is the process of dividing customers into groups based on shared characteristics. For example, businesses might segment their customers by age, gender, location, or interests. Segmenting customers is important because it allows businesses to tailor their marketing campaigns to specific groups of people.
AI can help businesses improve their customer segmentation in a few different ways. First, AI can help businesses gather data about their customers. For example, AI can analyze a customer’s social media activity to learn about their interests and demographics. AI can also help businesses track a customer’s behavior on their website or app.
Second, AI can help businesses process and analyze this data. This is important because it can be difficult for businesses to make sense of large data sets. AI can quickly identify patterns in the data and segment customers accordingly.
Third, AI can help businesses target their marketing campaigns to specific segments of customers. For example, if a business knows that its target audience is women aged 18-24, it can use AI to show these women ads for products that they’re interested in.
3) Automated Ad Buying
Ad buying is the process of purchasing advertising space on websites or apps. In the past, businesses would need to manually purchase ad space on each website or app where they wanted to advertise. However, AI has made it possible for businesses to automate this process.
There are a few different platforms that allow businesses to automate their ad buying. Google Ads, for example, allows businesses to set up campaigns and automatically purchase ad space on Google’s network of websites and apps. Facebook Ads also allows businesses to automate their ad buying.
Automating ad buying is important because it saves businesses a lot of time and money. It’s also more effective than manual ad buying because it allows businesses to quickly scale their campaigns to reach more people.
4) Improved Customer Service and Personalisation
Customer service is the process of helping customers with problems or questions they have about your product or service. Good customer service is essential for any business because it helps create a better customer experience and builds loyalty and trust. Personalization is also an important aspect of customer service because it helps create a better customer experience and builds loyalty and trust.
AI can help businesses improve their customer service in a few different ways. First, AI can help businesses automate simple customer service tasks, such as sending out automated thank-you emails or answering common questions.
Second, AI can help businesses understand customer sentiment. For example, if you have a lot of negative reviews on your website, AI can help you figure out what the common complaints are and how to fix them.
Third, AI can help businesses route customer service requests to the appropriate department or person. And fourth, AI can help businesses track the performance of their customer service team and identify areas for improvement.
In short, AI and automation definitely make your life easy and increases efficiency. To make the best out of the above advantages, we recommend using an automated service like LXRGuide.
With LXRGuide, adopting martech for advertising your business has never been easier. An automated Google Ads campaign management tool, LXRGuide, makes it easy for you to create, manage and optimize your online advertising campaigns, so you can focus on running your business. You can create new ads when they are needed and have them reviewed by experts so that they stand out from the crowd when potential customers search for information online. You will have relevant ads in front of your target audience every time they use Google’s search engine to find a product or service similar to what you offer.
If you have any questions regarding how LXRGuide could be a good fit for you and your growth plan, reach out to us today!