With the right paid marketing tactics, your telehealth service can grow exponentially online.
There are many different ways to spread awareness of your service and market it to potential consumers: paid search advertising, social media ads, sponsored posts on other websites, email campaigns, and more. However, you should always remember that there are no shortcuts in growing a business you have to put in the hard work to see results.
When marketing a telehealth service, it’s important to consider what your service offers as compared to other services in the same space. And that becomes your brand voice that will echo on all other channels. While thinking of your USP, consider reflecting on the below points:
-The type of care you need (e.g. mental health, primary care, etc.)
-The location of the service
-The hours of operation
-The language services offered
-The extent of care offered
-Follow-ups and other consultation
If you want to grow your telehealth service online, you’ll need to create a strong presence of your brand online: be it on social media or other platforms. This means creating engaging content that will interest potential patients, as well as using paid advertising to reach a wider audience. Your advertising should highlight ease of use, quick response, and patient-doctor confidentiality as the key messages across all marketing efforts.
Paid Search Advertising
The advantage of paid advertising is that you can specifically target your audience. For example, you can target people who live in a certain area, or who are looking for a service like yours. It also allows you to track how well your ads are performing, so you can make necessary adjustments. This means that you can see which ads are getting the most clicks, and which ones are resulting in the most conversions (such as leads or sales). You can then use this information to optimize your campaigns and make sure that you’re getting the most bang for your buck.
Paid Social For Audience Discovery
When it comes to social media, it’s important to consider which platforms your potential patients are using the most. Facebook (Meta) and Twitter are always a good bet, but you could also consider Instagram or LinkedIn. Paid social advertising can help you discover new audiences by leveraging interest-based audiences to grow your reach.
Once you’ve decided on the platform (or platforms), you need to create engaging content that will interest potential patients. This content could be in the form of blog posts, infographics, images, or even videos. You should also make sure to include links back to your website, as well as call-to-actions (CTAs) that encourage people to learn more about your telehealth service. In addition to creating great content, you also need to make sure that you’re promoting your content on a regular basis. This means sharing it with your followers, as well as using paid advertising to reach a wider audience.
Email Marketing & Guest Blogging For Engagement
When it comes to email marketing, you need to make sure that you’re creating a newsletter or signing up for an email list provider like MailChimp or Listrack. This also helps your paid search/social effort by creating retargeting lists for your ads.
Guest blogging is another tactic you can use to reach potential patients for your telehealth service. You can write articles for other websites in your industry or partner with other businesses to cross-promote your service. The key to guest blogging is to write high-quality content that will be of interest to your target audience.
In conclusion, growing your telehealth service online requires a lot of hard work and dedication. However, with the right marketing tactics, you can see exponential growth in a relatively short period of time. Just remember to focus on creating great content, adopting the right paid advertising strategy, and promoting your business regularly, and you’ll be well on your way to success.
If you are a small business in need of expert guidance, contact us today!