Customers can be acquired in a variety of ways for a particular service or product. It may be done online or offline, and it can even be done simultaneously on both ways. An advertisement is the best approach to do so in any case. The increasing use of the internet and smartphones has made online advertisements more efficient than before. Thanks to digital advertising the boundaries between the brick-and-mortar world and the virtual one are all but gone.
Digital ads (PPC Ads) can be made easily accessible with the help of highly sophisticated technology. When it comes to customer acquisition through digital advertising, the PPC method is most commonly used by startups. The core idea is to procure the maximum number of customers in the least possible time. This can be done by using PPC (Pay per Click) method, which involves attracting more and more potential buyers towards your product or service through advertisements. More people will learn about your website/ business this way. In this blog, we will discuss steps to leverage PPC ads to drive customer acquisition.
Setup Top Funnel Campaign
A top funnel campaign is designed to reach new customers who are not yet familiar with your brand or product. You can use Google Display ads and YouTube Ads to run a top funnel campaign.
Google Display Ads can be used to reach people who are not familiar with your product or brand. You can target these people by demographic information, interests, or keywords. For example, if you sell running shoes, you could target people who have searched for “running shoes” on Google.
YouTube Ads can also be used to reach people who are not familiar with your product or brand. You can target these people by demographic information, interests, or keywords. For example, if you sell running shoes, you could target people who have watched videos about running on YouTube.
Nurture Your Website Visitors
A Middle funnel campaign is designed to reach customers who are already familiar with your brand or product. You can use Google search and display remarketing ads and Google shopping ads to target people who have previously visited your website.
For someone who visited your website, you could use these ads to continue driving them back into the sales funnel by showing them related products or services. In today’s world, a person uses multiple devices to browse the internet. There are multiple touchpoints in a conversion journey. Retargeting campaigns at all these touchpoints help marketers to make the most out of the visit.
Increase Brand Familiarity
Brand awareness is one key aspect in driving sales at a later stage, say after your first interaction with your customer. The goal of a retargeting campaign is not to make a sale immediately, but to build brand awareness and recall.
Brand recall is essential for building trust with your target audience. As many marketers already know, the more a customer interacts with a brand, the more likely he/she will be willing to buy from it in the future.
While on the one hand, it nudges them through ads to make another visit, on the other hand, it also encourages users who didn’t complete a conversion action in the past to give it a second try.
As the ultimate goal is to drive conversions, the ad copy should prompt them to convert, without coming across as too pushy.
Making a Sale
When it comes to leveraging long-tail purchase intent keywords for a demand generation search campaign, there are a few things to keep in mind.
First, you need to make sure that your keyword list is comprehensive and covers a wide range of potential queries that your target market might use. This will help you to capture as much traffic as possible.
Second, you need to make sure that your ads are highly relevant to the queries that you’re targeting. This will help you to attract more qualified leads and improve your conversion rate.
Third, you need to make sure that your landing pages are well optimized for the keywords that you’re targeting. This will help you to convert more of the traffic that you’re driving to your website.
Now that you understand how to leverage PPC ads for customer acquisition, it’s time to get started. Without any further ado, let’s begin!
PPC Ads can be a time-consuming and frustrating endeavor to learn and operate, but LXLRGuide allows you to spend your time wisely by saving you the trouble of learning and managing PPC Ads. LXRGuide is a sophisticated paid search automation that can assist you with developing efficient campaigns and optimizing them in just a few clicks. Its machine learning-based advanced algorithms automatically reassess your campaigns every couple of days so that they can adapt to changes in the market.