Google Ads is a powerful tool for businesses and marketers looking to gain visibility and promote their products and services online. It offers a comprehensive suite of features that can be used to build an effective advertising strategy; however, there are always new features being added that give additional opportunities for success. Here are five of the latest Google Ads features and how you can leverage them the most:
1. Automated Bidding – This feature allows you to automatically adjust your bids based on performance metrics like cost-per-click (CPC), click-through rate (CTR) and conversion rate. Smart bidding allows you to optimize your bidding strategy for maximum sales revenue, using machine learning to adjust bids in real-time based on user behavior. To leverage this feature, focus on creating high-quality ad creative and landing pages that are optimized for conversions, and use Google’s machine learning to optimize your bidding strategy for maximum ROI.
2. Custom audience expansion – Custom audience expansion allows you to reach a broader audience by finding users who are similar to your existing customers, based on their behavior and interests. To leverage this feature, create detailed customer personas and use them to target users who are most likely to be interested in your products or services. You can also use lookalike audience targeting to find users who are similar to your existing customers.
3. Performance Max campaigns – Performance Max campaigns allow you to reach your audience across multiple Google channels, including Search, Display, YouTube, and more, using automated bidding and targeting. To leverage this feature, focus on creating high-quality ad creative that will resonate with your target audience, and use Google’s machine learning to optimize your bidding and targeting to maximize performance.
4. Image Extensions – Image Extensions allow you to add images to your Google Ads search campaigns, making your ads more visually appealing and engaging to users. To leverage this feature, create high-quality images that are relevant to your ad campaigns and use them to grab the attention of your target audience.
5. Optimization score – Optimization score is a tool that measures how well your Google Ads campaigns are optimized and provides recommendations for improvement. To leverage this feature, use Optimization Score to identify areas of your campaigns that need improvement and implement Google’s recommendations to improve your overall performance.
By leveraging these five latest Google Ads features, you can create an effective advertising strategy and maximize the results of your campaigns. With careful implementation, you can ensure that your ads are seen by the right users and that you are getting the most out of your budget. Good luck!
Feel free to reach out to us if you are looking for any additional information or help with Paid Search. We at NetElixir assist small and medium businesses in achieving their profit goals using our Paid Search Management Tool, LXRGuide. Check out our website to know more!