Are you a brand or a business owner transitioning to a new website? Or you might even be creating one for the first time. Here’s what you should keep in mind in order for your website to stand out on the SERP.
It’s important to think about your SEO strategy from the ground up. That means auditing your existing website (if you have one) to see what improvements can be made and then creating a plan for how to optimize your new website for better search engine ranking. Here are some tips on how to get started:
1. Audit your existing website. If you have an existing website, take some time to audit it with an eye toward improving your search engine ranking. Look at things like your title tags, meta descriptions, header tags, and alt text to make sure they’re all optimized for keywords that you want to rank for. You can also use Google’s PageSpeed Insights tool to see where your website could use some improvement in terms of speed and performance.
2. Create high-quality content. One of the most important things you can do to improve your search engine ranking is to create high-quality content that is relevant to your target audience. This means writing articles, blog posts, and other pieces of content that are interesting and informative. If you can get people to read and share your content, you’re more likely to rank higher in the search engines.
3. Promote your website. Once you have a solid website and great content, you need to promote your site to get people to visit it. There are a number of ways to do this, including social media marketing, pay-per-click advertising, and search engine optimization. By promoting your website, you can reach a larger audience and improve your chances of ranking higher in the search engines.
While switching from an older website to a new one, make sure you check off the following:
1. Make sure all of your content is transferred over to the new site. This includes blog posts, product descriptions, and any other pages of content.
2. Redirect all of your old URLs to the new ones. This way, any links that are pointing to your old site will still work and won’t result in a 404 error.
3. Update your sitemap and submit it to Google Search Console. This will help Google index your new site faster.
4. Check for broken links on your new site and fix them as soon as possible. Broken links can hurt your SEO.
5. Monitor your traffic and rankings to see how your new site is performing. Make sure to keep an eye out for any dips in traffic or changes in your rankings.
By following these tips, you can make sure that your transition to a new site goes smoothly and that your SEO doesn’t suffer in the process. If you need an expert to help you with site migration, reach out to us at NetElixir today to get a free consultation!