As we all know, Google is the most popular search engine and generates an enormous amount of traffic. Therefore, it’s beneficial for your small business to run pay-per-click (PPC) marketing campaigns through Google Ads.
After creating new campaigns, manage them properly on a regular basis to ensure effective results. You need to analyze your account performance and adjust accordingly to optimize your campaigns. Adjustments can include:
Adding PPC keywords: By adding relevant keywords in your PPC campaigns, you can increase the reach of your business.
Separating the negative keywords: To improve the performance of your campaign, find the non-converting keywords and then mark them as negative keywords.
Splitting ad groups: By dividing your ad groups into smaller, more relevant ad groups, you can easily improve their quality score and CTR (click-through rate).
Examining underperforming keywords: Remove the keywords that are underperforming and expensive.
Upgrading landing pages: To boost conversion rates, you need to make necessary changes in the content and CTAs (calls-to-action) of your landing page.
Small businesses with low budgets can run their PPC campaigns successfully if they focus on some important factors, such as:
- Look for low-competition, high-intent, and high-volume keywords
Small businesses with a low budget have limited scope. Because of this limited scope, they need to choose the right keywords strategically for their specific products or services.
To resonate with your potential audience, you need to research them and how they connect with you in order to pick the best low-competition, high-volume, and high-intent keywords that will support your business.
- Use small ad groups
Business owners often use too many keywords to target their audience and fail to make an impact. To succeed, create small ad groups with limited potential keywords.
- Test your ad campaign
In ad optimization, testing is one of the most important factors. You cannot measure the success or failure or quantify the strengths and weaknesses of the campaign if you do not test it. Testing can be an expensive process. However, LXRGuide not only tests your campaigns thoroughly but also allocates your budget across your ad campaigns for optimal performance based on statistical analysis.
- Take advantage of remarketing campaigns
Remarketing helps you re-engage customers with your brand by showing ads to people who have already visited your website. With the help of remarketing campaigns, you can target audiences that are already familiar with your brand, products, and services, thus increasing the chances of conversions. Remarketing campaigns allow effective results at low prices.
- Prioritize goals
According to your budget limit, you need to prioritize the goals of your business. So, focus on the primary goals of your business, which include:
- Brand visibility
- Repeat sales
Google is one of the best PPC ad platforms because it provides you the flexibility to conduct your campaigns on a low budget. Although small businesses with low budgets may not be able to rank at top positions because of the competition and payout from bigger brands, they can still earn good results by strategically implementing a campaign that highlights the unique qualities of their products and services.