TikTok, the short video app that’s taken the internet by storm, is becoming an increasingly popular tool for businesses and brands looking to advertise their products or services. With its massive user base – over 1 billion active users as of 2019 – and its focus on short, entertaining videos, TikTok is a powerful platform for reaching a wide audience quickly and easily.
But how can businesses make the most of TikTok? In this article, we’ll give you some tips on how to use TikTok for your business.
1. Create engaging, creative content
The key to success on any social media platform is creating content that engages your target audience. On TikTok, this means creating short videos that are entertaining and visually appealing. Think about what kind of content would be popular with your target audience, and then create videos that are likely to appeal to them.
2. Use hashtags strategically
Hashtags are a great way to help your content reach a wider audience on TikTok. When you use relevant hashtags, your videos will be more likely to show up in users’ feed when they search for those hashtags. But beware of using too many hashtags – videos with more than 10 hashtags are less likely to be seen by users.
3. Partner with influencers
TikTok influencers are a powerful tool for businesses looking to reach a wider audience on the platform. Influencers have built up a large following on TikTok by creating engaging content that their followers enjoy. By partnering with an influencer, you can tap into their large audience and promote your business to a whole new group of potential customers.
4. Use TikTok ads
TikTok offers a variety of ad formats that businesses can use to promote their products or services. These include In-Feed ads, which appear in users’ feeds just like regular videos, and Brand Takeovers, which are full-screen ads that appear when users open the app. TikTok ads are a great way to reach a large number of potential customers with your marketing message.
To create a TikTok ad, businesses will need to use the TikTok Ads Manager. The Ads Manager is a self-serve advertising platform that businesses can use to create and manage their TikTok campaigns. To create an ad on the Ads Manager, businesses will need to select their campaign objective, target audience, budget, and other parameters. Then, they will need to create their ad creative. Once the ad is created, it will be reviewed by TikTok and then posted on the platform.
The TikTok Ads Manager is a powerful tool that businesses can use to reach a wide audience on the platform. By creating ads on the Ads Manager, businesses can promote their products or services to a large group of potential customers.
How To Create A TikTok Campaign For Your Business
When creating a TikTok ad campaign, businesses will need to decide on their objectives. Some of the most common objectives include driving brand awareness, increasing website traffic, and generating leads or sales.
Once they have decided on their objective, businesses will need to target their audience. TikTok offers a variety of targeting options, including age, gender, location, and interests. Businesses can also target people who have previously interacted with their brand on TikTok.
Next, businesses will need to set their budget and schedule their ads. TikTok ads are priced on a cost-per-thousand-impressions (CPM) basis, so businesses will need to decide how much they are willing to pay for every 1,000 views of their ad. Ads can be scheduled to run for a duration of one day up to two weeks.
After setting these parameters, businesses will need to create their ad creative. This will usually involve creating a short video that promotes their product or service. The video should be engaging and informative, and it should encourage viewers to take action such as visiting the business’ website or purchasing their product.
Once the ad is created, it will be reviewed by TikTok and then posted on the platform. TikTok offers a variety of analytical tools that businesses can use to track their performance on the platform. These tools include the View Insights tool, which businesses can use to see how many people have viewed their videos, and the Engagement Insights tool, which businesses can use to see how people are interacting with their videos. TikTok analytics is a valuable resource for businesses looking to improve their performance on the platform.
To access TikTok analytics, businesses will need to create a business account on the platform. Once they have created a business account, they will be able to access the Analytics tab on the main menu. From there, they will be able to see a variety of metrics, including views, engagement, and reach.
6. Make sure your videos are optimized
Just like with any other social media platform, it’s important to make sure your TikTok videos are optimized for the best possible performance. This means creating videos that are the right length (between 15 and 60 seconds), using relevant hashtags, and including a call to action. By following these tips, you can ensure that your TikTok videos are seen by as many people as possible.
Tik Tok is a powerful social media platform with a lot of potential for businesses. By creating engaging content, using hashtags strategically, partnering with influencers, and using TikTok ads, you can reach a wide audience and promote your business effectively.
Are you looking to launch your brand on TikTok? Our team of social media experts can help you get started. Contact us today for a free consultation!