The holiday season is upon us, and that means it’s time to start thinking about how to market to Gen-Z and Millennials. These two groups are notoriously difficult to reach, but if you can crack the code, you’ll be well on your way to a successful holiday season. Here are a few tips to get you started.
The first step in marketing to any group is understanding their values. For Gen-Z and millennials, this means understanding that they care about experiences over material possessions. They’re also much more likely to value brands that are socially and environmentally responsible. Keep these values in mind as you craft your holiday marketing strategy.
1. Get Personal
One of the best ways to reach Gen-Z and Millennial consumers is to get personal. This means creating content that is relevant to their interests and needs. For example, if you’re selling a new type of product that appeals to a younger audience, create content that highlights why this product is better than the competition. Use social media platforms like Snapchat and Instagram to tell your story in an engaging and visually appealing way.
2. Make it Mobile-friendly
Another important consideration when marketing to Gen-Z and Millennials is to make sure your content is mobile-friendly. This group is always on the go, so they’re more likely to view your content on their smartphones or tablets than on a desktop computer. Make sure your website is responsive and that your email campaigns are optimized for mobile devices. You should also consider creating Snapchat or Instagram filters or lenses that promote your brand or product.
3. Use Influencers
Don’t underestimate the power of influencers when marketing to Gen-Z and Millennials this holiday season. Find social media influencers who have engaged audiences in your target demographic and partner with them to create sponsored content. This will help increase brand awareness and reach potential customers who may not be familiar with your brand otherwise.
4. Advertise on Paid Media
Generation Z and millennials are digital natives who consume most of their media online. To reach these consumers this holiday season, businesses need to advertise on paid media platforms like Google. Google Ads provides businesses with the ability to target consumers based on their search history and other factors. And with LXRGuide, businesses can optimize their Google Ads campaigns for success. LXRGuide’s AI-based algorithm provides actionable recommendations that can help businesses complete hours of work in just a few clicks. So if you want to reach Gen-Z and millennial consumers this holiday season, be sure to advertise on Google with LXRGuide.
Marketing to Gen-Z and Millennials doesn’t have to be difficult—just remember to keep it personal, make it mobile-friendly, use influencers judiciously, and advertise on Google. By following these tips, you’ll be well on your way to a successful holiday season!