Digital marketing solutions provider, NetElixir, launched a new web-based tool for AdWords paid search ads optimization called LXRGuide at the 2016 MarTech Conference in San Francisco, California. The powerful paid search recommendation engine simplifies Google AdWords paid search management. NetElixir envisioned the tool to be the virtual paid search advisor for small and medium size businesses.
The web-based LXRGuide tool directly integrates with your Google AdWords accounts and conducts 20+ analysis based on account budget, KPI, and other various metrics. This intelligent technology delivers keyword-level recommendations for one-click AdWords optimization. LXRGuide also allows users to download the analysis into the AdWords Editor for a compatible format to be uploaded offline.
Businesses that spend between $10,000 and $45,000 monthly on paid search are less likely to recruit an established digital marketing agency. Most of the time, the internal team that manages digital marketing at these companies are juggling with many other responsibilities, thus the paid search performance suffers.
LXRGuide will take the guesswork out of manual AdWords optimization and streamline the optimization tasks in just a few clicks. By streamlining the AdWords Text Ad management process, LXRGuide minimizes costly, time-consuming human interactions, allowing businesses to take optimization actions in minutes instead of hours. Paid Search Managers can go straight to the last step of optimization – reviewing the results and applying them to their account. The intelligence system tracks the performance progress and recommends new sets of tasks every week for account optimization.
Data visualization is increasingly becoming an essential element of business intelligence. The LXRGuide includes an advanced reporting system that covers everything from account-level performance, geo and device level performance to hourly performance, quality scores, and impression shares in a clear visual reporting format. This feature enables Paid Search Managers to share quick performance snapshots with business leaders in the organization.
“By streamlining the PPC management process, we are giving SMBs the ability to implement smarter, data-driven decisions to their campaigns in a matter of minutes and [the] peace of mind that they are using Google AdWords to their full advantage.” said Udayan Bose, CEO of NetElixir at the 2016 MarTech Conference.
LXRGuideBETA is currently available for selected Search Marketers with invite only access. If your AdWords monthly spend is at least $10,000 please click here to register for the Beta access. The free full-feature trial access is available until May 31, 2016.