Good news: Google is improving expanded text ads by making them even longer. You can now add a third headline and second description to your Expanded Text Ads!
You can now add up to three 30-character headlines to three 30-character headlines to your expanded text ads. According to research from NetElixir the CTR for ads with long headlines is 38% higher than ads with regular headlines, so that’s why this is such a win in our books.
In addition to a third headline, Google has also introduced a second description field. You can now add up to two 90-character descriptions to your ads (the character limit was also increased from 80 characters).
Note: These Updates Won’t Always Show
The most important thing to keep in mind here is that the third headline and second description may not always show. If a user is viewing your ad on a device with a small screen, the ad may only show two headlines and one description. Due to this, you’ll need to make sure to include all of the important information in your first two headlines and first description.
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