For many businesses who are trying to grow a smaller brand, understanding the best paid search marketing strategies can become a daunting task if time is not invested in it. You have to understand your target audience and how to cut through the constant state of disruption and saturation. If you plan on creating brand
Think Mobile First
It’s finally happened. Over half of all web traffic is now generated on mobile devices (Statista, 2018). Let that number sink in for a moment. Over half! Now think about your website. When you built it, did you expect that over half of your customers would see it on a mobile phone? Remember, often times
