While promoting your brand online, there are many things to keep in mind. The most important of them is understanding whom to target and what digital strategy to use to connect with them. When it comes to marketing, many businesses fail to realize that not all promotions and campaigns will work for all types of
How to Choose the Right Paid Media Strategy
Paid media can include things like search engine marketing, display advertising, and social media advertising. By understanding the different types of paid media and how they work, B2B marketers can create a successful paid media campaign that reaches their target audience and drives results. As a B2B marketer, it’s important to understand the different types
CTAs & Extensions To Use To Boost Your Results
When it comes to Paid Search, you want to make sure that you’re using the right tools to maximize your results. By using CTAs and extensions, you can improve your click-through rate and get more conversions. Learn more about how to use these tools effectively in this article. CTR (click-through rate) is an important metric