Today we’re continuing our theme from our last blog and going over the basics of Google Shopping ads! Just to jog your memory on what Google Shopping ads are, I’ve done a quick search for “the north face jacket.” The top portion of the results have 2 types of ads. You’ll be able to differentiate
Anatomy of an Expanded Text Ad
If you want to run the best Google Ads campaign possible, you should know your ads inside and out. That’s why today we’re going back to the basics of Google Ads and breaking down the components of an expanded text ad. We’ll use NetElixir’s ad below as our example here: Headline Example.com | Heading 1
Why SMBs Should Take Advantage of Bing Ads
While AdWords may come to mind first when it comes to paid search platforms, ignoring Bing Ads could mean missing out on some of the 66 million searchers who are not currently reached on Google (Source: Bing Ads). See why it’s worth allocating some of your marketing budget to Bing Ads: Bing has a third