This year there are 30 days in between Black Friday and Christmas, making 2017 the longest holiday shopping period since 2012 when there were 31 days. We want to help you make the most of this time, so we’ve created a free Search Marketing Holiday Calendar! In our holiday calendar, we show you how specific
DRIVE Your AdWords Revenue by Learning About the Recent Changes to the Google Display Network
As mentioned previously, the recent changes to Google AdWords, along with the changes proposed at the Google Marketing Next 2017 Conference, have already helped businesses increase their AdWords sales and decrease time spent on ad-campaign management. And with the recent innovations just made to the Google Display Network (GDN)—such as the five-fold increase in AMP
(CASE STUDY) LXRGuide Raises Painful Pleasures’ R/C to 23.9%
CHALLENGE: Painful Pleasures is an online store offering quality products such as body jewelry, tattoo supplies, piercing supplies, studio management software, medical supplies, and alternative apparel among many other products. Melissa Gagnier-Solis, the COO of Painful Pleasures, was aiming to drive store purchases and increase the company’s ROI (return on investment). She felt the company’s current