The current economic climate has left businesses in many industries struggling to survive and remain competitive. As a result, it’s important that companies consider alternative strategies to boost their visibility, increase conversions, and drive growth during this uncertain period. Search advertising is one such strategy that can be highly beneficial for businesses, even during a
How to Prepare Your Small Business for Global Expansion
One important step in preparing your small business for global expansion is to create a comprehensive digital marketing plan. And what might that include? Online advertisement is one key element. Paid search and Pay-Per-Click advertising are two popular marketing channels for targeting international audiences. PPC (Pay-Per-Click) campaigns allow you to bid on specific keywords that
How to Setup Audience Targeting in Paid Search
Audience targeting is a powerful tool for online advertisement in paid search campaigns. It allows you to target users with specific characteristics, helping to ensure that your ads are only seen by people who fit the criteria you’ve set. Audience targeting can help improve engagement and conversions, as it connects you with people who are