With spring less than a month away, are you ready to enter Q2 with a solid plan to attract new customers? Many retailers saw healthy online sales in the fourth quarter leading into the new year. But how do you continue that momentum through Q1 and beyond? And for those retailers who didn’t, how do you adjust your marketing to amplify results into 2019? The first step is to evaluate your current sales and marketing mix before the end of the quarter and ensure you have a solid plan for growth entering Q2.
Roughly three quarters of consumers research a small business online before buying from them. Yet, only a quarter of small business invest in online marketing. Why is there such disparity? Lack of time and knowledge to learn how best to advertise online is one reason. Previous lack of results may be another. Finally, limited budgets require confidence that an investment in marketing will result in a return. However, these are not reasons to defer your online marketing dollars to another day. On the contrary, these reasons are exactly why spending in online advertising is so important. These obstacles are easy to overcome with some planning and some help and can stretch your marketing dollars further.
As you look ahead to the next few months of the year, decide whether you feel comfortable with your current sales results and future projections. Do you have attainable sales targets going forward and do you have a plan to achieve them? If you feel comfortable where you are, can you do more? If you don’t feel comfortable, how do you get there and can online advertising help? As you look to end Q1, ask yourself if you’re where you want to be, whether you’ve set attainable targets and whether you feel comfortable with your plans to achieve your results.
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