There is no denying that digital marketing has exponentially grown as an industry alongside the ever expanding reach that technology has. Mobile phones, tablets, computers, they are such an integral part of consumers lives that now more than ever it is important to employ a digital agency or establish an in-house marketing team.
Marketing has changed from the days of traditional direct mail campaigns and outdoor advertising, evolving into a data-driven world that sees analytics driving our decisions. Along with this incredible shift has come an unimaginable amount of competition in nearly every facet of the internet.
Which leads me to the point of this article… How do you set yourself apart when there are other sites established in the digital world that govern your sector?
Focus on short term and long term growth
One of the first things that you should really take the time to plan out is your short term and long term growth strategies. Understanding that they are two completely different things will help you to plan your budget efficiently and drive the most ROI.
The long term growth is always going to be at the back of your mind, but for most businesses wanting to secure their space, you really need to focus on the short term growth heavily. I will always suggest a short term paid advertising campaign to bolster brand awareness and support revenue generation alongside an organic search engine strategy built around long term growth.
Creating a big buzz in a relatively short space of time can set the foundations for everything else which is usually why advertising is the primary focus for most businesses in their first few years trading.
They say that marketing is all about creating connections, or touch points with your customers. The more times that they see your name, the more likely they’ll buy. Advertising is possibly the best way to put your brand in every place that can secure this connection.
Find what works and find the saturation point
One of the greatest ways to set yourself apart is to find what works for your business and its existing customers.
Measuring up all current activities then understanding what is actually generating you revenue, traffic, or brand awareness is the only way to truly make headway.
Business is all about growth, but there is a point at which anything will saturate. However, until you test a variety of marketing techniques you might not find those saturation points. Email marketing, social media, paid advertising, display advertising, and remarketing are among a few of the popular marketing methods, but there are literally hundreds of ways to market a business and advance your acquisition.
Understand the power of nurturing customers
Customers are the lifeblood of your business and without them, you wouldn’t be able to grow.
Once you start to see that initial trickle of leads or sales through your funnel, it is so important to nurture them. Growth can occur naturally through creating an army of loyal customers who can spread the word of your business on your behalf.
Most businesses often focus on acquisition when in reality, every stage of the sales pipeline is important. You can try to create loyalty programs, automated email marketing campaigns, and a variety of other techniques to keep customers happy.
Give your brand a makeover
No two businesses are alike. Unless of course, one of them copied the other…
It’s so important to stand out by portraying your brand as you envision. One of the biggest problems for businesses is that they see someone utterly controlling their space and start to shift their business activities towards what they are doing.
This will only harm your brand awareness in the long run. Making your brand stick out is a great way to stand out and one of the most underrated. Get yourself some awesome branding alongside a great website and start to set a tone for your brand.
Without it? Progress can never be made to really refine those later stages of the pipeline.
Jamie Fuller is a digital marketing executive at AppInstitute. He spends his days building links, creating content, and drinking far too much coffee at one of the world’s leading DIY App Builders (over 70,000 apps built).
AppInstitute regularly provides leading publications with app analytics, business data, case studies, white papers and statistics for established publishers across the world. They were named in the top 50 creative companies in England by Creative England.
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