When it comes to Paid Search, you want to make sure that you’re using the right tools to maximize your results. By using CTAs and extensions, you can improve your click-through rate and get more conversions. Learn more about how to use these tools effectively in this article. CTR (click-through rate) is an important metric
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PPC Copywriting 101: Set Your Ad Apart With Google Ads Extensions
In our last Copywriting 101 posts we went over writing the 3 basic components of a text ad: the headline, URL and description. Today we move onto extensions in Google Ads! What are Google Ads extensions? We know how hard it is to keep track of all the new features Google Ads is constantly releasing,
What to Remember As You Manage Your AdWords Account
We’ve talked about so many relevant topics regarding AdWords and how you can optimize your account. From keyword modifiers to Dynamic Search Ads, the possibilities of curating ads to specific user audiences are close to endless—if not endless when you consider the combination of features you can use at any given time. But more important