Have you ever gotten this message in AdWords: “An ad isn’t showing right now. This candidate is not triggering ads to appear on Google right now due to a low Ad Rank.” You worked so hard to create the perfect ad and now it’s not even showing?! Ad Rank is the value that determines your
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Setting Measurable Goals For Your Paid Search Campaigns
One of the most important steps before activating your PPC campaign is setting goals to determine your success. Even if you spent hours doing keyword research and crafting the most compelling ad copy, it’ll be difficult to determine how well your campaign is doing, if you don’t set those goals from the beginning. So what type
How to Use Negative Keywords to Revamp Your PPC Campaigns
While much of your success in AdWords relies on the keywords that you target, you should also put focus on what searches you don’t want to target. This is where negative keywords come into play. Negative keywords allow you to choose specific terms and phrases that you don’t want your ads to be shown for. This lets you