In Google Ads, you have a few different bidding strategies to choose from. If you always set your campaign bid strategy as Manual CPC, you may have noticed this option: “Help increase conversions with Enhanced CPC”. According to Google Ads, Enhanced cost-per-click bidding “works by automatically adjusting your manual bids for clicks that seem more
bidding
Not Reaching Your Daily Budget in AdWords?
A few months back, Google announced that daily AdWords budgets can spend 2x automatically. This brings up a whole set of issues, but what can you do if your AdWords budget is underspending? For example, let’s say you want to spend around $1,800 each month on a specific campaign, so you set your daily budget to