![Google Ads Keyword Match Types [Infographic]](https://lxrguide.com/blog/wp-content/uploads/2018/08/Google-Ads-Keywords-Match-Types-header.png)
How do keyword match types work in Google Ads? Keyword match types determine what search queries can trigger your ads in Google. There are 4 keyword match types in Google Ads: broad match, broad match modifier, phrase match and exact match. Broad match will trigger your ads for the widest range of searches while exact
Broad Match
5 Common Mistakes to Avoid In Google AdWords
We’ve mentioned countlessly the many changes currently underway since the Google Marketing Next 2017 Conference, along with many changes Google has recently made in an attempt to give marketers more control over their paid-search. However, with so many features available to marketers, it can be difficult for businesses to determine which features—or combination of features—can
Will AdWords New Change to Exact Match Be More Beneficial to Businesses?
We’ve mentioned countlessly the many changes Google is making to AdWords, especially after Google Marketing Next 2017 which focused on innovations to landing pages, and the introduction of Unique Reach in Display Search Ads and targeting of relevant audiences with ads, and new tools such as Google Optimize and Google 360 among many other topics. And most
