You’ve probably heard the term “Quality Score” thrown around a lot in regards to your paid search, but do you really know what it means? According to Google, Quality Score refers to the “estimate of the quality of your ads, keywords, and landing pages” which is rated on a scale of one to 10 and assigned
Click-through-rate
How to Identify Ineffective AdWords Tactics
AdWords is generating more revenue for businesses because marketers are becoming more and more aware of how to determine what AdWords features will help meet their business needs, as we’ve mentioned previously. It’s a long-range process, requiring a keen understanding of what your goals are, knowledge of the types of features that can help you accomplish