Do notice any trends in when your customers are making purchases? Do they make most of their purchases during their lunch break at work? Or maybe they leave all of their shopping for the weekend? Knowing these trends can help you make the most of your budget in AdWords, by scheduling your ads to run
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Tapping into Consumer Micro-Moments
Understanding when your consumers are buying is one of the most important aspects for your campaign. However, with mobile searches being more popular than ever, the consumer journey has become more complex. Shoppers are now looking at their mobile devices throughout the day. These searches have become “micro-moments.” The ability to capture these micro-moments is