When it comes to Facebook advertising, there is no one-size-fits-all solution. Every business is different, and what works for one may not work for another. However, there are some common reasons why Facebook ads may not be performing as well as you’d like. 1. You’re not targeting the right audience This is one of the
ecommerce
Automating direct-to-consumer marketing: how to get started
Automating your marketing process can save you time and money while still reaching your target audience. You can get started with automated marketing by creating a customer profile, setting up triggers, and designing your marketing campaign. Direct-to-consumer brands have the opportunity to engage, well, directly with their audience. This not only saves on marketing costs but lets
COVID-19 Impact: Examining data and negotiating the changing demand
The pandemic seems to have pressed the pause button on retail demand for many off-line businesses. Many have scrambled online to resume. As businesses move to open, brick and mortar retail firms have begun to register sales prompting Wall Street Journal to forecast a 7.5% increase in US retail sales in June. CNBC predicts a