For many businesses who are trying to grow a smaller brand, understanding the best paid search marketing strategies can become a daunting task if time is not invested in it. You have to understand your target audience and how to cut through the constant state of disruption and saturation. If you plan on creating brand
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How to Use AdWords Attribution Models
If you are unclear about which of your marketing tactics are working, you may want to take a closer look at AdWords attribution models. The recently released Attribution Model can give the right amount of credit to each ad, click, or keyword. The following models are available: last click, first click, linear, time-decay, position based,
How Marketers Can Prepare for the Internet of Things (IOT)
The Internet of Things (IoT) has become a daily part of our lives. IoT for consumers is a whole new lifestyle: one that connects all of us, at all times, with massive data output. But the question is – are marketers taking full opportunity advantages to use it? What exactly is the IoT? First, before