Good news: Google is improving expanded text ads by making them even longer. You can now add a third headline and second description to your Expanded Text Ads! Third Headline You can now add up to three 30-character headlines to three 30-character headlines to your expanded text ads. According to research from NetElixir the CTR for
Expanded Text Ads
Will the New Change to Dynamic Search Ads Really Give Advertiser’s More Control Over Their PPC Ads?
There have been many changes to Google AdWords recently to transform how the tool is functioning so advertisers can broaden the reach of their PPC ads and draw upon actionable insights on how to maneuver in the future. We spoke about the recent changes to Exact Match in which Google will disregard word order and function
What Does the Merkle’s Q1 Report for 2017 Mean for Your Small Business?
Reports from the Merkle’s Q1 2017 report have confirmed the rising trends that are taking over the digital sphere this year. They are: Spending on Google AdWords continues to increase: Spending on Google AdWords has grown 21% in the past year from 19% in Q4 of 2016, and the majority of this growth is hugely