CHALLENGE: CoffeeCow is an online retailer providing quality coffees, teas, and a variety of related products to buyers at discounted prices. Gary Giberson, the IT Director of the company, was not generating AdWords revenue though he was working with digital marketing firms who promised him success. Instead, he found himself ‘in the red,’ spending $2,000-$3,000/month
Google AdWords
Why Google AdWords’ Newest Innovation to ‘Store Visits’ May be a Game Changer
Innovations in Google AdWords have greatly improved the success of advertisers’ PPC ads. One such innovation has been the ‘store visits’ feature which was first introduced by Google two years ago. Since it’s start, the feature has allowed advertisers to identify which ‘paid-ads’ generate the most visits to their businesses, and has tracked over 4
How to Use Dynamic Search Ads for Better AdWords Results
A crucial part of generating AdWords results is understanding how to use the tool. We’ve spoken about the various ways of doing this, especially as it relates to landing pages and keyword modifiers. However, the importance of Dynamic Search Ads cannot be dismissed as you search for effective AdWords tactics because these ads have generated