In our last post we showed you how to set up your first feed in Google Merchant Center; now it’s time to create your first Shopping campaign! Structuring Your Campaign A proper campaign setup is crucial to your success on Google Shopping. You have a few options when it comes to setting up your Shopping
Google AdWords
Part 2: Google Shopping: Setting Up Your Product Feed in Google Merchant Center
Part 1: Why You Should Set Up a Google Shopping Campaign
Let’s get right to the point: If you are already advertising your e-commerce company through AdWords, a Google Shopping campaign should be a no-brainer. Not only do Shopping campaigns give your products more visibility but they also have a higher conversion rate than text ads. But I might be getting a little ahead of myself