We have talked countlessly about the many AdWords changes proposed at Google Marketing Next 2017 to give marketers more control over their ad-campaigns. Between the recent changes Exact Match, innovations to features like eCPC & store-visits, and the introduction of new tools like the AdWords IF Functionality and Ads Data Hub, Google is making an attempt help businesses improve their
Google Marketing Next 2017
3 Reasons to Use LXRGuide: Our AdWords Optimization Tool
By now, we hope you understand the impact AdWords is having on users’ ability to succeed with the tool, especially after the Google Marketing Next 2017 Conference where Google introduced several innovations to help marketers experience more success based on the type of strategies that yielded to the greatest conversions worldwide. Modifications to landing-page insights,
Will Google AdWords New Developments to Artificial Intelligence Help Marketers Develop Their Strategies?
It’s an exciting, yet apprehensive time for AdWords users with all the changes currently underway, which are intended to increase the control advertisers have over their ad-campaigns though millions of them have already succeeded with the current version. We talked about Google’s decision to ignore word order and function words in Exact Match which may defeat the