Last week I went over why you should set up a Shopping campaign for your e-commerce business. Our next few posts will show you how to set up your first campaign. Today we’ll go through the process of creating and uploading a product feed to Google Merchant Center; this method is best if you don’t
Google Merchant center
Part 1: Why You Should Set Up a Google Shopping Campaign
Let’s get right to the point: If you are already advertising your e-commerce company through AdWords, a Google Shopping campaign should be a no-brainer. Not only do Shopping campaigns give your products more visibility but they also have a higher conversion rate than text ads. But I might be getting a little ahead of myself