In Google Ads, you have a few different bidding strategies to choose from. If you always set your campaign bid strategy as Manual CPC, you may have noticed this option: “Help increase conversions with Enhanced CPC”. According to Google Ads, Enhanced cost-per-click bidding “works by automatically adjusting your manual bids for clicks that seem more
keyword bidding
Maximize Your AdWords Budget With Ad Scheduling
Do notice any trends in when your customers are making purchases? Do they make most of their purchases during their lunch break at work? Or maybe they leave all of their shopping for the weekend? Knowing these trends can help you make the most of your budget in AdWords, by scheduling your ads to run