If you’ve ever set up a campaign in AdWords, you know that keyword research is often the hardest part. The problem is, that this stage is also one of the most important; your keywords will determine who sees your ads. If you add too many keywords, you’ll use up your budget in no time. On
keyword research
Google Trends: From Last-Minute Halloween Costumes to Keyword Research
One weekend separates you from Halloween; so instead of aimlessly wandering through the costume store an hour before your party, head over to Frightgeist from Google Trends to get some ideas! The site uses search trends from the past year to determine the most searched for costumes. According to the National Retail Federation, 35% of consumers will turn to