“I’m already coming up first in the organic search results, so I don’t need a brand campaign” Not so fast! It’s tempting to think that you don’t need to bid on your brand-related keywords if you’re coming up first in the organic results already. Why would you want to pay for sales that you might
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5 Common Mistakes to Avoid In Google AdWords
We’ve mentioned countlessly the many changes currently underway since the Google Marketing Next 2017 Conference, along with many changes Google has recently made in an attempt to give marketers more control over their paid-search. However, with so many features available to marketers, it can be difficult for businesses to determine which features—or combination of features—can