A few months back, Google announced that daily AdWords budgets can spend 2x automatically. This brings up a whole set of issues, but what can you do if your AdWords budget is underspending? For example, let’s say you want to spend around $1,800 each month on a specific campaign, so you set your daily budget to
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How to Use Negative Keywords to Revamp Your PPC Campaigns
While much of your success in AdWords relies on the keywords that you target, you should also put focus on what searches you don’t want to target. This is where negative keywords come into play. Negative keywords allow you to choose specific terms and phrases that you don’t want your ads to be shown for. This lets you
3 Factors That Will Make or Break Your Quality Score
You’ve probably heard the term “Quality Score” thrown around a lot in regards to your paid search, but do you really know what it means? According to Google, Quality Score refers to the “estimate of the quality of your ads, keywords, and landing pages” which is rated on a scale of one to 10 and assigned