Google discussed many new innovations during its Marketing Innovations Keynote on July 10th. The presentation went over the recent rebrand of their ad business and how this is more than just a simple name change. If you missed Google’s Marketing Innovations Keynote you can catch the full broadcast here or head over to the NetElixir
Landing Page Optimization
How Do Your Google Ads Landing Pages Stack Up?
Do you find that your ads are getting a lot of clicks but they just aren’t leading to conversions? This might indicate an issue with your ads’ landing pages. Improving your landing pages will not only lead to a higher conversion rate, it will also help you lower costs by increasing your quality score! In
5 Innovations That Can Boost Your AdWords Revenue
Google AdWords is helping millions of advertisers worldwide promote their products and services online to appeal to audiences that are most likely to convert. But recently, Google has made some innovations based on performance trends they’ve identified from businesses throughout the world. Between Google Marketing Next 2017, recent innovations to ECPC and the introduction of the