Do you find that your ads are getting a lot of clicks but they just aren’t leading to conversions? This might indicate an issue with your ads’ landing pages. Improving your landing pages will not only lead to a higher conversion rate, it will also help you lower costs by increasing your quality score! In
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3 Factors That Will Make or Break Your Quality Score
You’ve probably heard the term “Quality Score” thrown around a lot in regards to your paid search, but do you really know what it means? According to Google, Quality Score refers to the “estimate of the quality of your ads, keywords, and landing pages” which is rated on a scale of one to 10 and assigned
4 Important Analysis to Reduce Wasted Spend on AdWords
For most of the AdWords campaigns, the success is based on reducing cost and increasing conversions. There are important 4 ways that you should know to achieve your AdWords campaign’s success by reducing cost and increasing conversion. Non-Converting Keywords You should look into 30 days of non-converting keywords data. You need to take account statistical